List segments allow us to automatically subscribe an existing lead to another email list without forcing them to re-opt-in. Because leads often represent prospects at different stages of the buying cycle, it’s often a good idea to organize your leads into behavior-based segments. This way, your email communications can be more personal and more targeted.
For example, if you send an email to your database requesting that they click a link to purchase something, any prospect that clicks has indicated a strong intention to buy. As such, it’s a good idea to place this lead in a separate behavior segment (email list), so that you can communicate to them differently.
To do this:
On your 10MF Account
1. Drag a List Segment node
2. Click on Get my segmentation link this will generate a URL
3. Connect the List Segment node to a Destination Page
4. Connect the List Segment node to an Email Sequence node
5. Set up and select your Autoresponder in the Email Sequence node
6. Choose the list the you created in your Autoresponder where you want the filtered lead email to be saved (List B)
7. On page viewers see next, select Next Page in Funnel
8. Publish the Funnel
On your Autoresponder
Make sure identify your email lists:
List A - who you send the email broadcast with the List Segmentation URL
List B - is where you want the lead email to be saved if they click on the List Segmentation URL
1. Create an email / message that you want to send
2. In the body of the message insert that URL that was generated from your List Segment in 10MF, this will be part of the link that the receivers of the email will click
3. At the end of this URL, make sure to add this code: ?name={!firstname_fix}&email={!email} (this varies depending on your autoresponder)
4. If the user's optin page does not have a name field, just use this formula to append the list segment URL: > ?name=NA&email=anymail@domain.com
5. Send / schedule the email broadcast to your Email List (List A)
6. Once the message is received and recipient clicks on the link, he will be redirected to the destination page (next page in funnel)
7. Recipient's email address will automatically be saved on your List B
Comments