1. Open the page for editing
2. Click on the title, and change the title to what should appear in Facebook
3. Click on Page Settings
4. Select SEO Settings
5. Make sure that the text in SEO Settings is the same as the page title
6. Publish the page
7. Go to https://developers.facebook.com/tools/debug/sharing/
8. Paste the page URL and click DEBUG
9. Click on Scrape Again
10. Share the URL in Facebook
Here's a video: http://screencast-o-matic.com/watch/cDltbRQvFX
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